Arc'teryx launched Essent, a new women's sportswear collection designed to reset what mountain apparel means for female athletes. The challenge: create a campaign that spoke directly to women who move between trail running and hiking without compromising on performance, durability, or personal style.

The collection - featuring leggings, shorts, and bras - was built around versatility and fit. With features like high waistbands and abrasion-resistant materials, Essent was designed for the athlete who wants to pivot from one mountain activity to the next.

We art directed the campaign photography, capturing athletes on mountain trails in real conditions. We also designed the digital campaign, retail toolkits, and navigation materials that positioned Essent as "the best fit and fabric in the world for life in the mountains."

Year
2023

Client
Arc’teryx

Role
Art Direction & Graphic Design

Contributors
Ruby Chu, Alana Paterson & Cayley Thiessen