Mountain athletes need gear that performs year-round. Arc'teryx launched the Norvan Collection for Fall 2024 - designed for runners pushing further and faster in cold, wet conditions.

The collection featured the Norvan Insulated Hoody, Norvan Insulated Pant, and Sylan GTX Shoe - engineered for trail runners who refuse to let winter slow them down.

We served as Art Directors for the digital campaign, handling art direction and graphic design for the launch. We worked with Arc'teryx athletes Adam Campbell and Emma Cook-Clarke to showcase the Norvan Collection's performance in real mountain conditions. We created homepage hero assets, product landing page banners for men's and women's collections, app hero banners, and email campaigns highlighting both the full Mountain Run outfitting and the technical Sylan GTX shoe.

The campaign drove traffic to Arc'teryx's Mountain Run product pages and retail stores during the critical fall selling season.

Year
2023

Client
Arc’teryx

Role
Art Direction & Graphic Design

Contributors
Ruby Chu, John Price & Cayley Thiessen