Arc'teryx celebrated the 2025 Lunar New Year with a limited edition Alpha SV jacket featuring artwork by multidisciplinary artist Rostarr. The campaign needed to honour the cultural significance of the Year of the Snake while creating an elevated retail experience for this special release.

The snake symbolizes wisdom, intuition, and problem-solving in Chinese astrology - qualities that align with Arc'teryx's approach to technical design. Rostarr's abstract calligraphy and geometric visual language brought this symbolism to life through his distinctive "Graphysics" style.

We served as Creative Director for the campaign and designed custom packaging to enhance the guest experience - a specialized shopper bag, product communication cards, and traditional red envelopes to honour the Lunar New Year tradition of gifting prosperity and good luck.

The limited edition sold through quickly across Arc'teryx's global retail network.

Year
2025

Client
Arc’teryx

Role
Creative Direction, Art Direction, Graphic Design &
Package Design

Contributors
Rostarr, Ruby Chu, Tyler Quarles, Cayley Thiessen &
Olivia Hsu