Uniform Standard by Lifetime dances to the beat of its own drum — a collection rooted in youthful self-expression and creative freedom.

Inspired by art, skateboarding, snowboarding, music, photography, and a love for life, it celebrates the raw energy that shaped Lifetime’s true beginnings.

A fusion of individual voices and collective spirit, Uniform Standard brings people together through creativity — come as strangers, leave as friends.

Year
2017

Client
Lifetime Collective

Role
Creative Direction, Art Direction, Product Design & Graphic Design