Herschel Supply Company teamed up with the NBA to create a collection of backpacks and accessories for basketball fans. Featuring vintage-inspired fabrics and team logos, the designs blend nostalgic charm with modern functionality. Shot at Rucker Park in Harlem, NYC—an iconic hub for street basketball—the campaign captures the energy and culture of the sport, offering fans a stylish way to celebrate their love for the game.


Year
2019

Client
Herschel Supply Company

Role
Art Direction, Product Design & Graphic Design