Herschel Supply Company teamed up with the NBA on a collection of backpacks and accessories celebrating the culture of basketball.

Featuring vintage-inspired fabrics and team logos, the designs blend nostalgic charm with modern utility. Shot at Rucker Park in Harlem — an iconic home of street basketball — the campaign captures the energy and spirit of the game in its purest form.

Year
2019

Client
Herschel Supply Company

Role
Creative Direction of Sport Licensing, Art Direction, Product Design & Graphic Design