Brand Identity
Wordmark, Logo & Graphics
A decade of creating custom wordmarks and logos in collaboration with global brands — from apparel and sport to outdoor and lifestyle.
Each mark is built to last, balancing design precision with emotional resonance. The goal has always been the same: to craft cohesive identities that feel authentic, recognizable, and enduring.
Year
2015 - 2025
Client
PSG, Herschel Supply Company, Mountain Equipment Company, Lifetime Collective, NBA, MLB, NHL
Role
Brand Identity
PSG 50th Anniversary // Brand Identity & Logo
PSG 50th Anniversary // Brand Identity & Logo
PSG 50th Anniversary // Brand Identity & Logo
PSG 50th Anniversary // Brand Identity, Logo & Print
PSG 50th Anniversary // Brand Identity, Logo & Print
PSG 50th Anniversary // Brand Identity, Logo & Print
PSG Capsule Collection // Brand Identity & Print
PSG Capsule Collection // Brand Identity & Print
PSG Capsule Collection // Brand Identity & Print
PSG Kids Capsule Collection // Brand Identity & Print
PSG Kids Capsule Collection // Brand Identity & Print
PSG Kids Capsule Collection // Brand Identity & Print
PSG Capsule Collection // Brand Identity & Print
PSG Capsule Collection // Brand Identity & Print
PSG Capsule Collection // Brand Identity & Print
PSG 50th Anniversary // Brand Identity & Lockup
PSG 50th Anniversary // Brand Identity & Lockup
PSG 50th Anniversary // Brand Identity & Lockup
Uniform Standard by Lifetime // Brand Identity & Primary Logo
Uniform Standard by Lifetime // Brand Identity & Primary Logo
Uniform Standard by Lifetime // Brand Identity & Primary Logo
Uniform Standard by Lifetime // Brand Identity & Graphics
Uniform Standard by Lifetime // Brand Identity & Graphics
Uniform Standard by Lifetime // Brand Identity & Graphics
Mt. Pleasant by Lifetime // Brand Identity & Secondary Logo
Mt. Pleasant by Lifetime // Brand Identity & Secondary Logo
Mt. Pleasant by Lifetime // Brand Identity & Secondary Logo
Broken Arrows Creative Studio // Brand Identity & Study
Broken Arrows Creative Studio // Brand Identity & Study
Broken Arrows Creative Studio // Brand Identity & Study
Broken Arrows Creative Studio // Brand Identity & Study // Thank You
Broken Arrows Creative Studio // Brand Identity & Study // Hello
Broken Arrows Creative Studio // Brand Identity & Study // Thank You