The Houston Astros celebrated 713 Day with an exclusive Lotería collection, created in collaboration with New Era to honour Houston’s vibrant Hispanic culture.

Available exclusively on game day at the Astros Team Store, the limited-edition release brought together sport, community, and cultural storytelling.

We partnered closely with the Astros marketing team and members of the local Hispanic community to ensure the collection authentically reflected and respected their language, heritage, and identity.

Year
2023

Client
Houston Astros & New Era

Role
Art Direction, Product Design, Package Design & Graphic Design