Arc’teryx
Year of the Rabbit
A Lunar New Year capsule celebrating the Year of the Water Rabbit, created in collaboration with Shanghai-based artist Zinan Lam.
Rooted in surrealism and guided by the theme of harmony, the campaign explores balance — the rabbit as both agile in motion and calm in stillness, mirroring the mindset of Arc’teryx athletes.
Year
2023
Client
Arc’teryx
Role
Assistant Art Direction & Graphic Design
