In 2024, Arc’teryx re-engineered their most iconic shells with GORE-TEX ePE — a next-generation waterproof membrane built for performance and progress.

Free of intentionally added PFAS and produced with a smaller environmental footprint, ePE represents a shift toward more responsible innovation in technical apparel.

Our creative direction focused on translating that story of sustainability and precision into a visual identity that feels both advanced and elemental — highlighting the material’s lighter weight, cleaner construction, and future-focused design.

Year
2024

Client
Arc’teryx

Role
Art Direction, Graphic Design in collaboration with Futuredeluxe Creative Studio